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Spring sign at Åhléns 


A few weeks ago Åhléns rolled out a new campaign for all its 57 department stores in Sweden. A new advertising space was created for the stores' shop windows. Zone Systems, together with Printpool, has developed various unlit frames in different formats intended for textile wraps for these advertising surfaces.

The family company Åhléns is a strong brand in Sweden that offers a smart mix of affordable products in an inspiring, simple and easily accessible way. In this project, an so-called infinity framework was used to present Åhlén's campaign products. The Infinity frame is a flexible and sober product that Zone Systems delivers to all stores in different formats and depths and with different mounting materials.

- Zone Systems has shown a great customer focus and delivered quality products to our new campaign areas. The so-called infinty frame fits perfectly into how we want to present our products in an inspiring way. We are very pleased with the service and the end result of the project, says Emma Gynther, Visual Merchandiser Campaign at Åhléns.

Zone Systems is a comprehensive supplier of signage solutions and the company's basic idea is to create products and services that make it easy for our brand-aware customers to reach out with their communications.

- It is fun to once again gain the confidence to work with Åhléns when it comes to their sign communication. Extra fun when we get to deliver our flexible and qualitative product ininfity that helps the customer reach out with their message in a neat and clear way, concludes Maria Tedestedt, Key Account Manager at Zone Systems.